How to set up a Facebook Fan Page for your business or organisation

If you represent an organisation or you have your own business, you may want a facebook fan page through which to communicate with your followers and customers.  This is very easy to do, and allows you to reach many more potential customers via social media networking.

So, here's how to create a fan page:

1. Go to an existing fan page, such as this one : https://www.facebook.com/KajoPhoto?ref=ts
2. In the left hand column, scroll down until you see a list of options, the first of which should be "Create A Page". Click that.
3. That will take you to here https://www.facebook.com/pages/create.php
4. Choose the box that you think closest matches you. The "Local Business or Place" one is specifically for companies or organisations that have a specifically geographical base.  The other business/company and product/Brand ones are more suited to non-geographical businesses (e.g. if most of your sales are done over the internet).  If your product is the key thing of your business, go for a product one. If the business image is the key thing, go for the business one.
5. Select the appropriate category, and put your business name (what you want your page to be called) in the box immediately after the category - it will be labelled either 'brand or product' or 'company name' or 'business or place'.  Choose this carefully - this is the title for your facbook fan page - you would probably choose EITEHR your business name, or your website / marketing name.
6. Fill in any other required details, then tick that you agree to the terms and conditions (and read them first!).
7. Now you are taken to the Get Started page.  Your page now exists, but now you need to fill in some information on it.  
8. First of all, click LIKE (at the top, next to the title).
9. Now, add a photo (this will be displayed on the top left of your page. A tall vertical banner is a good format to use here).
10. Get Started Page : Here is where you set your page up - and you can keep coming back to this page whenever you like (it will always appear in the menu on the left, above "Wall" and "Info"). I would do them in this order:
1. Add a photo - This will be the vertical banner on the left of the page that everyone sees when they arrive at your page.
2. THEN - click on "Edit Page" on the top right of the screen and set all that up (see below). 
3. ONLY when you have got everything else set up and looking exactly as you want it, with some posts and updates on there, should you go back to the "Setup" page, and invite fans and add links to your website. People will tend to look at the page as soon as they get the link. If they do that and there's nothing there to see, they won't come back.
11. From the "Edit Page" option, you have lots more options down the left of the screen for setting up your page. This is where you set up all the information about your page, who can see it, who can update it or add photos, who can comment, etc. The most important tab is the "Basic Information" tab. Fill in as much of these as you can to tell your potential customers about your business and how to contact you.
12. Don't forget to click "Save Changes" after any changes you make
13. Click on "View Page" on the top right of the screen. This takes you back to the main view.
14. By default, you are taken to the "Get Started" view. To change to what your customers will see, use the menu on the left - they will see the same menu but WITHOUT the "Get Started" option. the Wall is where everyone will arrive at your page.

That's all for now - the basics. Here some quick HOWTOs for fan pages:

1. How to post on my fan page wall as my fanpage name or post with my personal name

• from your wall or Get Started, click on Edit Page (top right)
• Click on Your Settings (left hand menu)
• Tick the appropriate tickbox.   Save the changes.

2. How to let somebody else, or a different facebook account, administer my fan page

• ensure the person / persona you want to give admin rights to has a personal facebook account, and is a 'friend' of yours on facebook
• from your wall or Get Started, click on Edit Page (top right)
• Click on Manage Admins (left hand menu)
• Type the person's name into the box, and add them as an Admin.  Save the changes.

3. How to make a vertical banner for the main photo
Email kajophotography@gmail.com for a quote, and Kajo can create you one for a modest fee.

4. How to change the name or category of my business
Click "Edit Page" (top right), then Basic Information (left hand menu).

Any more questions? Email cerralin@gmail.com